Heather Parker is a technically savvy businesswoman. She has her own Heather Parker Photography website, she knows about social media and search-engine optimization; she publishes examples of her work on Yelp.
But she didn’t know about one of the biggest changes happening right now: a massive expansion of Internet address domains beyond the well-known .com, .net, and .org. If she wanted, she could move her website to heatherparker.photography today.
What are some of the other domains? There are brand names like .ibm, .youtube, .axa, and .bmw. There are geographic names like .paris, .budapest, and .berlin. There are business terms like .realtor, .beer, .dentist, .pizza, and .plumbing. There are broad terms like .xyz, .pink, .email, .work, and .website. And many more.
ICANN approved hundreds of the 1,930 applications for the new domains, with 417 on the Internet already.
Another round of applications likely will open up by 2018, said Akram Atallah, president of ICANN’s global domains division.